Quality quotes are a popular topic, as we’ve seen in the ASQ LinkedIn Group and in feedback regarding our blog and newsletter. As we issue quarterly newsletters, we include a “Quote of the Quarter.” Here’s our comprehensive list of quotes, as noted in our newsletters going back to 2007. “Customers are the most important assets any company has, even though they don’t show up on the balance sheet.” (Berry) “The ideas of control and improvement are often confused with one another. That is because quality control and quality improvement are inseparable.” (Ishihara) “Quality is not what happens when what you do matches your intentions. It is what happens when what you do matches your customers’ expectations.” (Guaspari) “Good quality is never achieved by accident.” (Ishihara) “Nothing great was ever achieved without enthusiasm.” (Ralph Waldo Emerson) “Higher quality costs less, not more.” (Scherkenbach) “Total quality management is a journey, not a destination.” (Berry) “The best way to predict the future is to create it.” (Peter Drucker) “Consumers, by seeking quality and value, set the standards of acceptability for products and services by voting with their marketplace dollars.” (Ronald Reagan) “You must persevere to accomplish seemingly impossible tasks.” (Chinese Proverb) “Quality is not an act, it is a habit.” (Aristotle) “The starting point for improvement is to recognize the need.” (Imai) “Be a yardstick of quality. Some people are not used to working in an environment where excellence is expected.” (Steve Jobs) “Anything worth doing is worth doing right the first time.” (Unknown) “The quality of our expectations determines the quality of our action.” (Andre Godin) “Quality is more important than quantity. One home run is much better than two doubles.” (Steve Jobs) “Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives.” (William A. Foster) “It is our choices that show who we really are, far more than our abilities.” (JK Rawling)