Category: News

Confirmed: Perceived Quality Affects Customer Advocacy More Than Any Other Element

The September issue of Harvard Business Review  includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry.

1472758161An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left)

The 10 types of businesses evaluated include:

Apparel/Retail
TV Service Providers
Discount Retail
Consumer Banking
Grocery
Brokerage
Food and Beverages
Auto Insurance
Smartphones
Credit Cards

 

See anything in common? For all industries noted, “Quality” is referenced at the top of the list.

“Some elements do matter more than others. Across all industries studied, perceived quality affects customer advocacy more than any other element. Products and services must attain a certain minimum level, and no other elements can make up for a significant shortfall on this one.”

“A rigorous model of consumer value allows a company to come up with new combinations of value that its products and services could deliver. The right combinations, pays off in stronger customer loyalty, greater customer willingness to try a particular brand, and sustained revenue growth.”

World Trade Month Wrap-Up

World Trade Month is observed each year in May.  The objective of this recognition is to create awareness, identify trends and drive market opportunities.

World Integrated Trade Solutions offers extensive data related to world trade.  The same site offers interesting visualization options such as the word cloud referenced below.

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In a 2015 ranking of the top 20 export countries worldwide via Statista, China ranked first in exports with an export value of about 2.28 trillion US dollars.

Quality Humor

In observance of National Humor month, we wanted to share a few of our favorite quality-related cartoons…

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Welcome Year of the Monkey – Preparing for Chinese New Year

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Anyone involved in sourcing from China has likely been preparing for Chinese New Year for several weeks.  The “new year,” also known as the Spring Festival, is marked by the lunisolar Chinese calendar.  The festivities usually start the day before the new year and continue until the Lantern Festival, the 15th day of the new year. During that time, factories and other businesses are closed.

What happens during Chinese New Year?

Chinese New Year is the most significant holiday in China.  It’s a time when the Chinese return to their home towns and celebrate with friends and family.  Learn more about the cultural aspects here. 

For those involved in manufacturing within the region, there’s an urgency prior to the holiday to ensure timely shipments. This is where proactive planning is helpful.

Recognizing & Ensuring Human Rights

12357218_1048232075219308_6286050902802464327_oThis week represents the 67th anniversary of the United Nations’ Declaration of Human Rights.

In Tampa, we attended a luncheon event recognizing the 30 articles (human rights) described within the Declaration.

The General Assembly,

Proclaims this Universal Declaration of Human Rights as a common standard of achievement for all peoples and all nations, to the end that every individual and every organ of society, keeping this Declaration constantly in mind, shall strive by teaching and education to promote respect for these rights and freedoms and by progressive measures, national and international, to secure their universal and effective recognition and observance, both among the peoples of Member States themselves and among the peoples of territories under their jurisdiction.

At Pro QC, we are particularly proud to help organizations ensure worker’s rights through on-site social audits. Standards and industry guidelines such as SA8000 and ISO 26000 use the Declaration as a basis for accountability within the supply chain.

Article 23 (Worker’s Rights)

(1) Everyone has the right to work, to free choice of employment, to just and favorable conditions of work and to protection against unemployment.

(2) Everyone, without any discrimination, has the right to equal pay for equal work.