The September issue of Harvard Business Review includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry.
An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left)
The 10 types of businesses evaluated include:
An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left)
The 10 types of businesses evaluated include:
- Apparel/Retail
- TV Service Providers
- Discount Retail
- Consumer Banking
- Grocery
- Brokerage
- Food and Beverages
- Auto Insurance
- Smartphones
- Credit Cards
