{"id":570,"date":"2012-10-15T14:15:54","date_gmt":"2012-10-15T14:15:54","guid":{"rendered":"http:\/\/proqc.com\/blog\/?p=570"},"modified":"2023-09-08T10:12:03","modified_gmt":"2023-09-08T10:12:03","slug":"are-trade-shows-still-relevant","status":"publish","type":"post","link":"https:\/\/proqc.com\/blog\/are-trade-shows-still-relevant\/","title":{"rendered":"Are trade shows still relevant?"},"content":{"rendered":"<p>In today&#8217;s fast-paced digital world, we have asked ourselves if exhibiting in trade shows is still a relevant form of reaching people. \u00a0Overwhelmingly, the team agrees that while they are not an inexpensive way to market, it remains one of the most favorable.<\/p>\n<h2><strong>Face-to-Face Connections<\/strong> &#8211;<\/h2>\n<p>Emails and Skype calls only go so far to connect people. \u00a0At trade shows, we&#8217;re able to talk with people one-on-one and answer any specific questions and\/or concerns they may have about sourcing and the role of 3rd party quality providers in that process. \u00a0We also learn from those visiting our booths, through their shared experiences and perceptions of the industry.<\/p>\n<h2><strong>Reconnecting\u00a0&#8211;<\/strong><\/h2>\n<p>We have several existing clients that frequent the same shows we exhibit at. \u00a0As an opportunity to catch up, it is always a welcome surprise to see a familiar face stop by our booth.<\/p>\n<h2><strong>Scanning the Environment<\/strong> &#8211;<\/h2>\n<p>Attending or exhibiting industry shows gives us a unique opportunity to assess the environment. \u00a0It allows us to examine trends within our markets and provides significant insight for future strategy development.<\/p>\n<p>As the <a href=\"http:\/\/www.globalsources.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow noindex\">Global Sources Electronics &amp; Components<\/a> show comes to an end in Hong Kong, we are pleased with the steady traffic and representatives from so many regions of the world that came together for the event and spoke with us regarding reducing quality risks and cost. \u00a0Compared to previous shows, we did see less of a presence from European countries but noted a significant number of attendees from California, Brazil, and Russia.<\/p>\n<p>Candace and Shirley traveled over from <a href=\"https:\/\/proqc.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pro QC&#8217;s<\/a> Shenzhen office, and Bruno and Shirley traveled from our headquarters in Taipei, Taiwan.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter img-fluid\" title=\"GS_Oct2012HK\" src=\"https:\/\/proqc.com\/blog\/wp-content\/uploads\/2023\/09\/tradeshow.webp\" alt=\"GS_Oct2012HK\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s fast-paced digital world, we have asked ourselves if exhibiting in trade shows is still a relevant [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259],"tags":[17,212],"class_list":["post-570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quality-control","tag-quality","tag-tradeshows"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Are Trade Shows Still Relevant? - Pro QC Blog<\/title>\n<meta name=\"description\" content=\"Is it relevant to attend trade shows in this digital world? 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