{"id":1637,"date":"2016-09-09T16:20:06","date_gmt":"2016-09-09T16:20:06","guid":{"rendered":"http:\/\/proqc.com\/blog\/?p=1637"},"modified":"2023-09-08T10:55:51","modified_gmt":"2023-09-08T10:55:51","slug":"confirmed-customers-value-quality","status":"publish","type":"post","link":"https:\/\/proqc.com\/blog\/confirmed-customers-value-quality\/","title":{"rendered":"Confirmed: Perceived Quality Affects Customer Advocacy More Than Any Other Element"},"content":{"rendered":"

The September issue of\u00a0Harvard Business Review<\/a>\u00a0 includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry.<\/p>\n

\"1472758161\"<\/p>\n

An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left)<\/p>\n

The 10 types of businesses evaluated include:<\/p>\n

    \n
  1. Apparel\/Retail<\/li>\n
  2. TV Service Providers<\/li>\n
  3. Discount Retail<\/li>\n
  4. Consumer Banking<\/li>\n
  5. Grocery<\/li>\n
  6. Brokerage<\/li>\n
  7. Food and Beverages<\/li>\n
  8. Auto Insurance<\/li>\n
  9. Smartphones<\/li>\n
  10. Credit Cards<\/li>\n<\/ol>\n

    See anything in common? For all industries noted, “Quality”<\/strong> is referenced at the top of the list.<\/p>\n

    “Some elements do matter more than others. Across all industries studied, perceived quality affects customer advocacy more than any other element. Products and services must attain a certain minimum level, and no other elements can make up for a significant shortfall on this one.”<\/p>\n

    “A rigorous model of consumer value allows a company to come up with new combinations\u00a0of value that its products and services could deliver. The right combinations, pays off in stronger customer loyalty, greater customer willingness to try a particular brand, and sustained revenue growth.”<\/p>\n","protected":false},"excerpt":{"rendered":"

    The September issue of\u00a0Harvard Business Review\u00a0 includes an article related to The Elements of Value. In the article, […]<\/p>\n","protected":false},"author":4,"featured_media":3937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[75,156,17,221],"class_list":["post-1637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-consumer","tag-press","tag-quality","tag-value"],"yoast_head":"\nQuality Affects Customer Advocacy More Than Any Other Element<\/title>\n<meta name=\"description\" content=\"In the article, a study highlights that what customers value in products varies by industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proqc.com\/blog\/confirmed-customers-value-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" 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