{"id":1637,"date":"2016-09-09T16:20:06","date_gmt":"2016-09-09T16:20:06","guid":{"rendered":"http:\/\/proqc.com\/blog\/?p=1637"},"modified":"2023-09-08T10:55:51","modified_gmt":"2023-09-08T10:55:51","slug":"confirmed-customers-value-quality","status":"publish","type":"post","link":"https:\/\/proqc.com\/blog\/confirmed-customers-value-quality\/","title":{"rendered":"Confirmed: Perceived Quality Affects Customer Advocacy More Than Any Other Element"},"content":{"rendered":"The <a href=\"https:\/\/hbr.org\/archive-toc\/BR1609?cm_sp=Magazine%20Archive-_-Links-_-Current%20Issue\" rel=\"noopener noreferrer nofollow noindex\">September issue of\u00a0Harvard Business Review<\/a>\u00a0 includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry.\r\n\r\n<img decoding=\"async\" class=\"aligncenter wp-image-1640\" src=\"https:\/\/proqc.com\/blog\/wp-content\/uploads\/2023\/06\/1472758161.webp\" alt=\"1472758161\" width=\"255\" height=\"377\" \/>\r\n\r\nAn included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left)\r\n\r\nThe 10 types of businesses evaluated include:\r\n<ol>\r\n \t<li>Apparel\/Retail<\/li>\r\n \t<li>TV Service Providers<\/li>\r\n \t<li>Discount Retail<\/li>\r\n \t<li>Consumer Banking<\/li>\r\n \t<li>Grocery<\/li>\r\n \t<li>Brokerage<\/li>\r\n \t<li>Food and Beverages<\/li>\r\n \t<li>Auto Insurance<\/li>\r\n \t<li>Smartphones<\/li>\r\n \t<li>Credit Cards<\/li>\r\n<\/ol>\r\nSee anything in common? For all industries noted, <strong>&#8220;Quality&#8221;<\/strong> is referenced at the top of the list.\r\n\r\n&#8220;Some elements do matter more than others. Across all industries studied, perceived quality affects customer advocacy more than any other element. Products and services must attain a certain minimum level, and no other elements can make up for a significant shortfall on this one.&#8221;\r\n\r\n&#8220;A rigorous model of consumer value allows a company to come up with new combinations\u00a0of value that its products and services could deliver. The right combinations, pays off in stronger customer loyalty, greater customer willingness to try a particular brand, and sustained revenue growth.&#8221;","protected":false},"excerpt":{"rendered":"The September issue of\u00a0Harvard Business Review\u00a0 includes an article related to The Elements of Value. In the article, a study highlights what customers value in products varies by industry. An included table summarizes the top 10 elements of value that various industries find influence loyalty. (Left) The 10 types of businesses evaluated include: Apparel\/Retail TV [&hellip;]","protected":false},"author":4,"featured_media":3937,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[75,156,17,221],"class_list":["post-1637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-consumer","tag-press","tag-quality","tag-value"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quality Affects Customer Advocacy More Than Any Other Element<\/title>\n<meta name=\"description\" content=\"In the article, a study highlights that what customers value in products varies by industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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