Sydney - New South Wales, Australia

2012-06-07

By: Marek Wawrzynek, Account Manager, Pro QC International As I first stepped into Australia's largest city after a long journey from France in 2009, I couldn't have been more surprised by the multi-cultural and business-oriented city that appeared in front of me. Located in the south hemisphere (UTC/GMT +10 hours) and consistently rated as one of the world's best cities, Sydney, often considered the capital city of Australia, benefits from a temperate climate, reasonable cost of living, great range of leisure choices, and high levels of safety, education and healthcare. Sydney-NSW Economy: Australia's economy is one of the most resilient in the world, with a strong record of growth and stability. In the late 20th century, the number of manufacturing jobs in Sydney declined. However, the service sector boomed and today Sydney is Australia's main commercial and financial center. Even in these challenging times, Sydney remains an attractive location to build a business in the Asia-Pacific. Key industry sectors in NSW are advanced manufacturing, agri-food, creative industries, defense and aerospace, finance, insurance and business services, ICT, mining, transport and logistics. Getting there: Arriving at the international airport, listed on the Top Ten International Airports list of Cond Nast (www.condenast.com), Sydney's CBD is only 20 minutes away and the trip can be done either by car, shuttle bus, taxi or train. Most of the hotels will organize a free shuttle bus to or from the airport. For more information: http://www.sydneyairport.com.au In and around: The central business district offers not only two of the world's most recognizable icons, the Sydney Opera House and the Sydney Harbour Bridge, but also world-class theaters, great shopping, museums, art galleries and restaurants featuring cuisines from all around the world. Compared to some other cities where the exhibition centers are usually located outside the city centre with additional transportation time, Australia's leading business events venue, the Sydney Convention and Exhibition Centre, is superbly located on the Darling Harbour waterfront. The waterfront offers a large choice of restaurants, a shopping mall, an amazing aquarium, the National Maritime Museum and a very nice view of the city. However, if you want to relax and escape from the bustling Sydney central business district, sandy beaches, national parks and suburbs with their own unique identities are within easy reach. My favorites include Bondi Beach, the most famous beach in Australia, Newtown District for its very alternative atmosphere, and the Royal National Park. Where to stay, eat and stop for a drink: Besides the common Meriton, Shangri-La, Mariott and Accor hotels which are all located in the city centre close to all amenities, here are a few others in the heart of the city that you might want to try: - The Establishment Hotel (http://merivale.com.au) for its unique stylish guestrooms - The Four Seasons Sydney (http://www.fourseasons.com/sydney) for its perfect location next to the Exhibition Center and for the view of Darling Harbour and the CBD. - The Park Hyatt (http://sydney.park.hyatt.com) which offers the best view of the Opera House and the Harbour. Regarding the food, if you like food from China, Japan, Thailand, Vietnam or other Asian countries, you will find several quality restaurants around Chinatown. However, if you are more into European/Western style restaurants, Circular Quay, the Rocks or Darling Harbour will offer you a lot of choices. Here are some restaurants that you might want to try: - Quay, located in the Rocks is ranked within the Top 50's restaurants in the world by S. Pellegrino: http://www.quay.com.au - BBQ City, located on 116-120, Liverpool Street, is probably the best Korean BBQ restaurant in Sydney. - I'm Angus, in Darling Harbour, offers premium quality steaks and an extensive selection of Australian fine wines. If you just want a coffee, or if you are fond of hot chocolate like me, you must try Max Brenner (http://www.maxbrenner.com.au)! Their shop on George Street offers a great location, whether you just want to have a break after a meeting in this area or after shopping. For those who want to go out for a drink, several bars offer a very nice atmosphere, often with a live band (check according to the day). One of my favorites is the Maloney's Hotel, which offers laid back acoustic sessions from Tuesday to Thursday. Want to know more about Sydney? Here are a few useful links to discover and know more about Sydney and Australia: http://www.sydneyaustralia.com http://www.sydney.com http://www.cityofsydney.nsw.gov.au http://www.deewr.gov.au http://www.scec.com.au Or, contact your account manager for additional information and assistance with travel.

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